Gipsy Moth IV
World Famous Yacht
Sir Francis Chichester had the Gipsy Moth IV built specifically to challenge the passage times of the wool Clipper ships to Sydney. This iconic ship sailed single-handedly achieved 5 world records in just one voyage in 1965.
Gipsy Moth needed a site to connect people to the trust, give them an opportunity to donate to the trust, find out about upcoming events and about the great history of the vessel.
There was also a requirement for a shop to sell branded merchandise in support of the trust directly from the website.
A minimalistic website featuring sharp photography and stark contrast.
We used a lot of negative space to highlight the garments and model, with subtle and elegent animations.