Google paid advertising, also known as Google AdWords is an advertising system in which you can bid on certain keywords in order for your ads to appear at the top of googles search result disguised almost as a genuine search result.
Using AdWords can be an effective marketing tool for driving website traffic and generating leads. Many kinds of businesses can benefit from advertising on a search engine as an easy way to reach new potential customers, as long as they don’t waste their money on the wrong keywords, or write weak, low call to action ads.
See why to invest in AdWords
We’ve compiled a useful infographic on why your business should be considering google ads if you aren’t already.