How Social Media Can Make Your Business a Success

Posted on Posted in Social Media

How Social Media Can Make Your Business a Success

Why is Social Media so important for businesses these days? Because it’s a low cost and highly effective way to reach a wide target audience, and advertise your business to people who could become your ideal customers.

However at 22PointSix we meet businesses over and over again who are not making the most of their social media potential. It’s a bit of a Catch22… You’re so busy running your business you don’t have the time, resources or knowledge to utilise social media- and yet social media would be the ideal tool to help make your business even more successful… Headache? It needn’t be!

Pros & Cons of Social Media Marketing

If you still haven’t gotten your head around how social media can help your business drive in new leads, read on about the benefits and pitfalls of using social media marketing. Here are some of the reasons why social media is a must have part of your marketing strategy.

Your Customers are on Social Media

According to Statista, 62% of UK adults use a social media account in 2018. By 2019 the number of worldwide social media users is expected to reach 2.5 billion people

Cost Effective

One of the greatest benefits of marketing through social media is that it helps you cut marketing costs without sacrificing results. Most of your social media results will come from investing time in creating and publishing content as well as having conversations with your fans and followers.

Organic Reach

Paid for posts are relatively cheap on social media, there is also a great opportunity for organic reach to your target audience; it does take time and expertise to create good quality posts that will be compelling to your customers. This in itself can cost valuable time.

Increased Brand Recognition

Another benefit of marketing through social media is that it helps you improve visibility, and increases recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

Building a Strong Brand Identity

It’s all very well to want to gain brand recognition, but has your business developed its own brand? This includes an outward facing mission statement, core values, a cultural identity and visual media too such as photos. Social Media tends to be about people so the skill set and talent within your business should be at the heart of the way you present your company on social media.

Improving Brand Loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them.

Delivering What You Promise

It’s easy to get carried away with making bold claims on social media. The truth is you need the business infrastructure to support what you claim your business can achieve. A customer is only loyal to a business who never disappoints them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

Increasing Traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. If your website is optimized for conversions than it will only be a matter of time before these new leads convert into customers.

Different Networks Help You Reach Different Audiences

Another benefit of social media marketing is that you are able to strategically target different audiences based on the channels that your brand is active on. Rather than just putting your marketing message out there for everyone to see, you can reach your target market and work to drive more qualified leads back to your site. The more relevant this traffic is, the more likely you will be to boost conversion rates. However, this is where business knowledge about your target audience must be spot on… Who are your customers, what is their age, demographic and interests? What social media networks do they use and how do they share posts between themselves? Are there new customers you haven’t yet considered hidden away in pockets of a new social media network?

Customer Service Must be Instant

Modern expectations of business social media accounts is instant engagement. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service. Likewise, if a customer leaves a negative review on your page it may be public facing and will need very quick damage limitation

Customers can be Fickle

Whilst gaining insight into customer trends, interests and opinions is helpful; it can also feel a little overwhelming. Fashions change, public opinions change and customers can be fickle. Your business will have to find the balance between having its finger on the pulse and trusting your customers to always return back to the good quality product or service you know you provide.

Healthier Customer Satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

Marketplace Awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

Delivering what you Promise

It’s easy to get carried away with making bold claims on social media. The truth is you need the business infrastructure to support what you claim your business can achieve. A customer is only loyal to a business who never disappoints them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

Increased Workload

In order to get the most inbound traffic possible, it’s important that you consistently publish content that is engaging and adds value for your target audience. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

Increasing Traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. If your website is optimized for conversions than it will only be a matter of time before these new leads convert into customers.

Social Media Packages with 22PointSix

We are an agency with a passion for modern and progressive digital marketing strategies. With over a decade of marketing experience, our team of in-house digital marketing specialists can offer your business a kick start with a cost effective social media package. Contact Us to find out more about our current Social Media Packages.

Free Social Media Media Templates from 22PointSix

We believe that the vast majority of businesses are not in a position to overlook social media marketing which is why we’ve developed free tools to help you plan and schedule all your social media content in advance. Contact our Marketing Executive by email and we will send you out you free social media toolkit right away. These tools may be all you need to revolutionise the way you approach your marketing strategy.

Find out what we can do for you