The Aftermath Of ‘Mobilegeddon’ (So Far)…

Posted on Posted in SEO, Web Design

It’s now been four days since Google’s new mobile-friendly algorithm begun rolling out worldwide on the 21st April 2015.

The algorithm refresh, dubbed ‘mobilegeddon‘ in the SEO industry, is all about rewarding websites that are optimised for searchers on mobile devices with improved rankings and ultimately more traffic.

If you’re still a tad unsure on exactly what ‘mobilegeddon‘ is all about and how it’s likely to affect you, I’d certainly recommend reading our ultimate mobilegeddon FAQ and our guide on how to find out if your website is mobile-friendly.


Reason for change

These changes are essentially a logical extension of Google’s mission to ensure they are “providing the best user experience possible” across all their products.

With the surge in mobile usage and mobile search volume (estimated to be between 50-60% of searches), it’s only natural that we’re now seeing an emphasis on webmasters optimising for mobile.

The extent of the impact webmasters are likely to see on their mobile organic search rankings is still unknown. However, industry speculation suggests that this refresh is likely have a more significant impact than Google’s notable, past algorithm updates such as Penguin and Panda.


Impact so far

Thus far, the impact appears to have been limited. Google’s Webmaster Trends Analyst – John Mueller, confirmed just yesterday via a live Google+ Hangout that the algorithm has indeed begun rolling out, but isn’t yet live at all of Google’s data centres – which could explain some of the delay in change.

Moz, who maintain Mozcast – a daily record of fluctuations or “turbulence” in Google’s algorithms, report that as of Friday 24th April there has been “very little to write home about”. However, they have noticed a steady incline in the number of websites on the first page of the mobile search results displaying the coveted ‘mobile friendly’ tag (as pictured).

Conversely, Yoast, are citing fresh Searchmetrics data that indicates that several German websites have seen significant decreases (and increases) in organic visibility since Tuesday’s update. Their example ( has seen a fall from roughly 22,000 in mobile organic visibility to just 10,000 in a matter of days! Unfortunately, Search metrics data doesn’t appear to have refreshed for many US/UK websites yet though.


In Summary

It’s still very early days for ‘mobilegeddon’ and its impact on you, your website and your business. That said, we fully expect the fallout to rapidly pick up pace over the next week or two, so we’d certainly advise you to keep an eye on fluctuations in your web analytics on a daily basis.

We’ll be sure to keep you updated on any major developments as and when they break. In the mean time, please don’t hesitate to get in touch with us if you’ve got any questions on mobilegeddon and what you can do to both avoid negative impact and to steal a march on your competitors!

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