WooCommerce Basics For Beginners

Posted on Posted in WooCommerce

A new renaissance is underway in the world of online shopping. From the sheer volume of online stores popping up to the new consumers who are tech savvy and educated in their expectations, it is important to invest in the online shopping experience you provide.

In other words, you’ll have to put in the work to get today’s modern shopper to spend their valuable dollars with you.

If you are looking to create a seamless sales experience for your digital consumers,  WooCommerce is an excellent eCommerce platform for building an online store.

Whether you.re selling clothing, art, or hand-crafted jewelry we have complied some easy ways ways you can use WooCommerce to create a modern online retail experience.

Your Customers Are Judging Your Tech

It may be hard to accept, but having a quality product for sale is no longer enough to get you customers.

You are being judged by your website, the online shopping experience as a whole, your social media presence, engagement  response time, your blog and responding to reviews.

As if running your company isn’t enough, the realities of doing business in the digital age is that there are many added factors that are important for you to keep in mind when setting up your e-commerce site.

If you’re just getting started, one of the most popular platforms out there to get started with is WordPress. While it was originally marketed as a blogging platform, WordPress is now an all-encompassing content management system, and WooCommerce is built to integrate seamlessly with WordPress.

Pro-tips for Making  WooComerce Work For You

When you are running a business, things like processing payments and taking care of shipping can take away from things like creating and acquiring new products or providing top-notch service to customers.

WooCommerce streamlines the business side assisting you in making decisions on what  payment methods you are offering your customers. With WooCommerce there are a variety of options including Paypal, in person, payment plans and more!

In general, shipping can quickly become a full-time job itself! That’s why using a tool like WooCommerce for your shipping keeps things as simple as possible. One great feature are the shipping zones which  are geographical areas that have the same shipping costs or calculations.

For instance, if the cost per weight is the same for the entire state of Arizona, but not outside of Arizona, then Arizona would get its own shipping zone. You can also create a local shipping zone for the areas closest to you. It’s flexible and easy which is exactly what you want when you are an entrepreneur with other things to worry aside from postage.

Security In the Digital Age

When even big named online retailers get hacked, it’s a stark reminder to small business owners that your customers are trusting you with their personal data and information. That is a big responsibility and this is why it is extremely important to ensure you are taking security seriously. Talking with owners, it is strongly believed one of the biggest risks of using a hosted eCommerce platform is what happens to your data if for some reason the shop gets shut down in the future.

This complete lack of control over the most critical aspect of your online store is fundamental and WooCommerce serves as a tool to assist you in keeping your shop secure. Not only is  WooCommerce audited by industry leaders to ensure that their plugins adhere  to WordPress best practices and coding standards as well as federal regulations.

Using WooCommerce Extensions as a One-Stop Shop

What do Mailchimp, Paypal, UPS, Facebook, Amazon, and Square all have in common? Not only is each company used by small business owners and entrepreneurs across the globe, the companies are also just a few of the hundreds listed in the WooCommerce extension store allowing you to integrate these products directly into your day-to-day workflow.

Social Media Marketing with WooCommerce

In 2018, it’s no secret social media is essential for your business. No, you don’t need to have a Facebook, Twitter, Instagram, Snapchat, Pinterest, YouTube, Google +, and Tumblr account, it is important to have some form of digital presence to not only sell, but to share your brand story, which is an extremely important factor for millennials when it comes to online shopping today.


A simple way to begin is to set up shop on your business Facebook page.If you have a Facebook page for your business, you can add a Shop tab to allow customers to buy your products without leaving your page. The easiest way to integrate Facebook and your WooCommerce store is with Facebook for WooCommerce.


On Instagram, it’s all about the aesthetic of the visuals. Bring these images to life on your website by integrating Instagram photographs, tagged with a specific hashtag, directly into a grid in your content area, all done with Instagram for WooCommerce.

Influencer Events

Team up with WooCommerce to host an IRL (in real life) event for influencers, bloggers and potential clients and customers in your city!

WooCommerce Meetups are a great way to bring together the local community. These Meetups  offer great opportunities for knowledge sharing and engagement. Meetups are casual gatherings with a couple of guest speakers run and organized by a group of local volunteers. The events are often co-sponsored by WooCommerce and partner organizations.

Email Marketing

It’s hard to believe email was invented more than four decades ago, but even in today’s modern digital age it is still as relevant as ever.

Now more than ever before, brands are understanding the importance of storytelling and that’s why email marketing is so important.

Whether they open it or not, almost everyone has email integrated into their smartphone.

Email marketing is a direct way to contact your prospective customers, both new and loyal. Here are a few ways to quickly build your email database ahead to get the word out about your nexts project.

One option is to create a “coming soon” page with an email sign up. You can use the same strategy for an upcoming major product launch or for special events.

There are also several WooCommerce extensions that make it very simple to assist with keeping in touch with your current customers and obtaining new ones. One example is the

new and improved MailChimp for WooCommerce, which offers smart, automated marketing – and it’s free!

WooCommerce Gives Back

As if you needed another reason to want to choose WooCommerce to give bring your online store to life, based in Cape Town, South Africa WooCommerce works to be a  socially responsible organization.

WooCommerce  supports charities including The Nelson Mandela Children’s Fund which works with child development, safety and youth leadership and African Tails an organization dedicated to giving abused and neglected street dogs a forever home.

As one of the most popular eCommerce platforms worldwide, turning your WordPress website into a modern and easy to navigate online store. WooCommerce differs from its competitors like Shopify because it is a free open-source solution.

When you sign up as a WooCommerce customer, you get instant access to a team of dedicated support staff who can help you navigate, troubleshoot, and design a seamless and memorable shopping experience for you.

WooCommerce believes in celebration innovation in all forms and the team is committed to constantly improving and growing to create the best possible customer experience.

Do you have feedback for the WooCommerce team?

Innovation doesn’t happen unless you have feedback and constructive criticism. That’s why the folks at WooCommerce set-up their online Ideas Board. Have a suggestion on how to enhance the WooCommerce community? The WooCommerce Ideas Board is a place to give real-time feedback on your experience or share an idea on how to make WooCommerce even better. The community is extremely active with thousands of posts and votes on which features and enhancements the team at WooCommerce should focus on next.

Online buying is the new normal, and if your digital presence and customer experience isn’t up-to-date you may find yourself with a failing business. Take charge and get your Storefront in gear with WooCommerce.

My Store Needs A Makeover

Whether you are just starting up or need a fresh look, the first step to getting started is by signing up with WooCommerce.

And, this is precisely how 22PointSix can help.

As a full-service WooCommerce agency, we offer web design and Ecommerce solutions for brands of all sizes and types so why not get in touch today and see how we can help make your next Ecommerce website a resounding success.

Find out what we can do for you